"Join the Chocolution" is a new community initiative aimed at elevating the voices of cocoa-growing communities in the UK. Through activities, events, festivals, and forums, the goal is to support cocoa farmers and focus on social and environmental justice, while standing against trafficking, slavery, and forced labor.

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The Norwich Chocolate Festival in October 2025 will showcase these commitments, offering an immersive experience with exhibitions, discussions, and action-oriented activities. Over time, the event will expand and connect with other locations and initiatives to drive global change in the cocoa industry.